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Beating a Good Concept to Death – Million Axe Homepage

It seems that a major brand has decided to copy the concept of the Million Dollar Home Page which the original idea was genius and the follow up real world execution was also good. It spawn countless far less success copycats and now AXE deodorant has now jumped on the concept with what they do best – incorporating scantily-clad women into every piece of marketing they can get their hands on. How it works isn’t completely clear to me but it is apparently part of a larger campaign that involves a webcam stripper on YouTube, a phone number, an answering machine and a other site that isn’t yet live. Post something in the comments it you understand it all.

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