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Beating a Good Concept to Death – Million Axe Homepage

It seems that a major brand has decided to copy the concept of the Million Dollar Home Page which the original idea was genius and the follow up real world execution was also good. It spawn countless far less success copycats and now AXE deodorant has now jumped on the concept with what they do best – incorporating scantily-clad women into every piece of marketing they can get their hands on. How it works isn’t completely clear to me but it is apparently part of a larger campaign that involves a webcam stripper on YouTube, a phone number, an answering machine and a other site that isn’t yet live. Post something in the comments it you understand it all.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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