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Nike blasts Don Imus

Nike has now jumped into the fray surrounding radio host Don Imus and his comments about the Rutgers Women’s basketball team. So far the campaign has only been seen as a full-page print ad in this past Sunday’s New York Times and as the message on the home page of Nike.com but ad units will run on more sites soon. The campaign does not mention Mr. Imus because Nike felt that they did not use his name or image in order to keep the focus on moving ahead with the dialogue and not reviewing what happened in the previous two weeks. Some critics have already come out of the woodwork with comments similar to what was heard about the Nike Lance Armstrong work where they question if this is a progressive way to focus on a national issue or is an exploitation of an emotional situation by a marketer. You be the judge for yourself but I think anything that cause sit awareness and debate over these issues is a good thing.

1 Comment

  1. Emily

    April 20, 2007 at 8:52 am

    Yeah, I go back and forth on this ad. My first reaction is that this profiteering off racism. On the other hand, by staying one step away (not using the Imus name, for example) it is actually well done.

    I don’t know. It’s still an advertisement. I guess they took a risk by putting it out, which is good.

    Shelly Palmer wrote up a good analysis of the episode, looking at it from a purely technological angle. Pretty interesting:
    “Imus in a Techno-Political World”

    Emily

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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