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Scratch Yourself


A friend of mine who is a middle aged semi-professional Jewish mountain climber (I couldn’t make that up – click to link to see for yourself) sent me a link to ScratchYourself.com. Once you see that the site is not a new campaign for AXE deodorant you see the site will let you create a customized virtual scratch card coupled with their own promotion. Click and scratch the card above to see how it works.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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