Connect
To Top

Replacing Online Ads with Art

AdBlock
In a sign that people have finally had enough with the junk mail style tactics of a most online advertising, there is a growing trend around browser adblockers. Of the 100+ add-ons available for Firefox, adblockers are now the most popular download and add-on. They work by preventing advertising images from downloading and replacing them with blank space or art from a curated collection. All of this really came into focus for me yesterday when it was picked up on by the New York Times in an article called ‘Web Fight: Blocking Ads and Adding Art‘ Currently the most popular is Adblock Plus which has over 4 million downloads since January 2006 and it’s predecessor Adblock has been downloaded over 8 million times. I think it will be interesting to watch and see the the industry deals with this growing trend when we spend so time and money to target consumers who can now simply choose to completely tune us out.

You must be logged in to post a comment Login

Leave a Reply

More in Digital culture

Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

Follow me on Twitter

Copyright © 2015 Stephen Gates