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BMW 3 Series Convertible

I know I have been bashing a lot of TV spots lately so I thought I would try and even things out by highlighting a spot I saw recently that I really liked. Two of my old partners in crime from my last agency are now down at GSD&M in Austin and have crafted a really nice commercial for the new BMW 3 Series Convertible. This spot has everything I love – a simple concept that is completely centered around the product to create memorability and brand impact, TiVo stopping visuals and a core truth you can identify with.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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