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BMW 3 Series Convertible


I know I have been bashing a lot of TV spots lately so I thought I would try and even things out by highlighting a spot I saw recently that I really liked. Two of my old partners in crime from my last agency are now down at GSD&M in Austin and have crafted a really nice commercial for the new BMW 3 Series Convertible. This spot has everything I love – a simple concept that is completely centered around the product to create memorability and brand impact, TiVo stopping visuals and a core truth you can identify with.

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