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Neteye – the coolest effect I’ve seen this year

As long as I have been doing this it is rare for something to catch me off guard but something did tonight. I was surfing around and found the site for a company called NetEye in Denmark. You are met with the usual “Launch in fullscreen” prompt we have all seen a million times before. Since I work on a Mac a just expect this to open the generic new browser window at the full monitor size but this time was different. It was the first time I have EVER SEEN a site open a seamless, menuless, full screen window on a Mac and it is impressive. They make the most of the effect with a nice site that has a lot of video and animation to keep your attention. So if any of my wildly talented readers out there has any ideas of how they pulled it off I would love to hear about it.


  1. Fred

    June 7, 2007 at 11:35 pm

    Read here to find out how:

  2. Stephen Gates

    June 8, 2007 at 6:44 am

    I knew someone would know! Fred, you’re my hero.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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