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Personalize your smoker’s cough

OgilvyInteractive in Belgium has launched a new microsite for Pfizer and the World No Tabacco Day. The site is in what I am told is French or Flemish and lets visitors craft and send a “personalized” smoker’s cough to their friends. I imagine the combination of a serious subject like this presented in a new a way with possible offbeat humor will make it a viral success.

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