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Personalize your smoker’s cough

OgilvyInteractive in Belgium has launched a new microsite for Pfizer and the World No Tabacco Day. The site is in what I am told is French or Flemish and lets visitors craft and send a “personalized” smoker’s cough to their friends. I imagine the combination of a serious subject like this presented in a new a way with possible offbeat humor will make it a viral success.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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