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The Flash Files

Over the years Flash has taken a beating for a lot of reasons – some of which were legitimate and some that were over inflated. To help address this problem the development team at Nurun | Ant Farm Interactive created a site to defend the technology called ‘The Flash Files’. The site is designed like a noir detectives desktop with the coffee cup, lamp and a six file folders each labeled with specific Flash criticisms. Topics covered include “Flash is a discouraging plug-in,” “Flash cannot be optimized to be search engine-friendly” and “User behavior cannot be monitored on a Flash website.”. All the topics are well researched and do a good job of not being too tech heavy in their explanation.

While I saw clients take a strong stand against Flash at one point, I personally haven’t seen any push back in the past few years so I am not sure what triggered them to create this site. Maybe I should take it as inspiration and create a site about how the idea behind the Flash is more important than the production technique used to bring it to life.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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