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Cartier LOVE

Cartier has launched a new site for their LOVE line of jewelry. The animation, music and creative design make it a much more engaging experience than I was expecting.

The two most interesting sections are the LOVE gallery and LOVE stories. The LOVE gallery has all forms of art from drawings to photography from young artists from all over the world who are exploring the concept of love. Love stories is an interesting concept made up of 12 black and white interactive films by Olivier Dahan. At the end of each of the movies you interact with a red colored ovject which is used to move into the next segment. It is nice to see that Cartier too the opportunity to put a concept behind the site and make it into more than just a sales site.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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