Cartier has launched a new site for their LOVE line of jewelry. The animation, music and creative design make it a much more engaging experience than I was expecting.
The two most interesting sections are the LOVE gallery and LOVE stories. The LOVE gallery has all forms of art from drawings to photography from young artists from all over the world who are exploring the concept of love. Love stories is an interesting concept made up of 12 black and white interactive films by Olivier Dahan. At the end of each of the movies you interact with a red colored ovject which is used to move into the next segment. It is nice to see that Cartier too the opportunity to put a concept behind the site and make it into more than just a sales site.