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Papervision3D and Carlos Ulloa

Papervision 3D has been around for a little while and has been demoed at Flash Forward and other events. You may have seen the underwater example that has been running around the net for the past few months. This week designer Carlos Ulloa unveiled what I think is the most stunning use of the technology thus far with a 3D controllable race car which races around his home page. For me it isn’t that fact that you can control the 3D car which is as impressive as the little touch he added to bring it to life. The fact that the car ramps up to speed, has weight when it moves and the steering centers itself when you aren’t turning make it a really wonderful and fun experience.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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