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Scion Little Deviant

Scion has taken an interesting direction for the latest campaign/advergame for the new xD called Little Deviant. The site has an interesting look that it is like Corpse Bride and Dark City had a child. The heart of the site is game has you killing Sheepie which are dour colorless conformists who pop out of building to collect their green blood which gives you points. You work your way through all seven levels to complete the game and are rewarded with a closer look at the xD, see all the Little Deviant character, and get a printable Scion xD paper 3-D model. So with this site Scion stays true to their core message of nonconformity and creates a well-conceived and executed virtual world but my favorite this year is still the Got Milk? Get the Glass virtual world and game.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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