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Jeep – Have Fun Out There

Jeep has the new tagline of ‘Have fun out there’ and to support this they have launched The site takes Jeep tagged content from Youtube, Flickr, Myspace or any other user gen web site and aggregates it into one place. I am not the target audience they are targeting but the experience seems really shallow since they don’t do anything more than aggregate the content. I would have expected more out the site since they have such a wealth of content and they are tapping into their most passionate and loyal core. A blog widget to display your photo and link to the site, a way to share you photo with a friend, linking Jeep owners with similar experiences or photos together to create a community or any other number of ideas could have made this site work a lot harder for the brand. I am assuming that Jeep will use this as an ongoing user gen platform so it will be interesting to see if it evolves past this basic state in the future.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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