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Apple’s Advertising = Ripoff?

I was cruising through Engadget today when a headline and article caught my eye. Entitled ‘Apple’s little problem with ripping off artists‘, it lays out in detail the disconcerting trend taking shape of Apple knocking off other artists’ and creative companies’ work in its own products and advertising. It is a very interesting and compelling case strengthened by facts like this weekend artist Louis Psihoyos filed suit against Apple for allegedly swiping his wall of videos photo after Apple backed out of negotiations to license the imagery to use in the Apple TV intro video and branding (images pictured above). Read the article for youself and see what you think.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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