The other day one of my partners in crime at work said something that I think is one of the most insightful things about Web site design that I have heard in a long time and I wanted to share it. He simply said ‘Web sites are the place where all the business sins come to life’. It is a deceptively simple statement that doesn’t sound like much at first but it hides a lot of truth and depth. At the core is the concept that the Web forces all your clients different divisions, initiatives, products programs and beliefs into one well organized consumer facing location. This proximity is something that doesn’t happen in the office or retail environments due to size and complexity of most major companies so the Web site is the first place where these intersections happen. All the breaks in brand, philosophy and strategy become really apparent really quickly. I had never thought about this before that conversation but it is a huge challenge for us to be able to find a way to overcome this problem which isn’t of our creation. I think everyone feels it when they are doing a large design project but can’t put your finger on it. What do you think?
More in Design & user experience
Prototype within Sketch with Silver
In an article I wrote earlier this year called ‘Best New Digital Design Tools You’ve Never Heard Of‘ I took a look...March 2, 2016
Best New Digital Design Tools You’ve Never Heard Of
9 new design tools you should keep an eye on.January 6, 2016
Why I’ve changed my UX design process from Adobe Photoshop to Sketch 3
I've used Adobe Photoshop since version 1.0 but recently I've been using it less and less in favor of the many...April 14, 2015