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Web sites – bringing your clients business sins to life

The other day one of my partners in crime at work said something that I think is one of the most insightful things about Web site design that I have heard in a long time and I wanted to share it. He simply said ‘Web sites are the place where all the business sins come to life’. It is a deceptively simple statement that doesn’t sound like much at first but it hides a lot of truth and depth. At the core is the concept that the Web forces all your clients different divisions, initiatives, products programs and beliefs into one well organized consumer facing location. This proximity is something that doesn’t happen in the office or retail environments due to size and complexity of most major companies so the Web site is the first place where these intersections happen. All the breaks in brand, philosophy and strategy become really apparent really quickly. I had never thought about this before that conversation but it is a huge challenge for us to be able to find a way to overcome this problem which isn’t of our creation. I think everyone feels it when they are doing a large design project but can’t put your finger on it. What do you think?

1 Comment

  1. Anonymous

    July 13, 2007 at 12:46 pm

    Is that a picture of Aku?

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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