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AUDI – Rhythm of Lines

Audi has launched a new campaign for the launch of the new Audi A5 called The Rhythm of the Lines from Audi UK. Part of the integrated campaign is which mimics the line based visual style of the beautiful and minimal commercials while adding some really nice interactivity that lets you create your own line art. You use your keyboard to control the color and direction of the lines and at certain points in the experience you will see subtle outlines and shapes of the new A5. It is a brave and commendable move by the agency and the client that the design is so purely experiental with a beautiful minimal design that even foregoes any obvious branding like the Audi logo. Because of this the subtle promotion of the car it is almost more impactful than filling the page with photos and specs because it creates such a strong brand impression.


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