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HBO Voyeur

Voyeur
BBDO has create a very ambitious site for HBO called Voyeur. The site is basically a building-size “peep show” that lets you see into the drama and comedy of the lives of residents in each apartment simultaneously. I talked with some of the guys at BBDO and found out that each individual apartment film is a single-take performance and they did it to heighten the realism and conceit of “window peeping”. The events are compressed and choreographed so that that in four uninterrupted minutes we witness a birth, a death, the end of a marriage, the spark of a love affair, the disintegration of a fashionable social clique, the growing up of young men & women, the discovery of a grisly murder and the defense of a gay love nest. You can also customize the music and choose different genres which creates different moods, tones and ultimately different experiences.

Probably the most interesting thing is that the site is also going to be extended through content created for HBO On Demand and HBO Mobile. I think this use of multiple channel is really smart since most of the people who would be engaged by this site have fragmented medium consumption. Studies have shown this pattern for several years but this campaign does a really good job of finally taking advantage of it.

It is an interesting an ambitious site but all of this video content does come at a cost with a long load time that could be an obstacle to a lot of people. But if you make it past the load time the content will sucks you and make it a worth while experience.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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