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Adidas Y-3

I came across a really interesting site today for Adidas and designer Yohji Yamamoto. The main interface is very simple and unique as you see a video of a model with one of the outfits from the collection. You can spin the model and two mirrors about 45 degrees or click on one of the mirrors and adjust it individually. It is a nice design since it lets you see all of the outfit and does it in a unique and compelling way. the mirrors also serve as navigation because if you turn the mirror all the way you actually see the next model with a new outfit. The load time in steep but it is an interesting step in a better direction for online clothing sales.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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