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User generated lingerie?

Last year we saw Doritos, Chevy and others turn to their consumers to help create their advertising and content got a variety of mediums. The UGC content trend has taken a semi-bizarre new twist as beginning next month Frederick’s of Hollywood will run a six-week online promotion for users to submit designs for a corset that Frederick’s will produce. Contestants can download a Frederick’s created corset template, then either print it out to design by hand or use their own design software. Once uploaded, they can then post a link to their design on their blog or social networking page, or e-mail it to friends.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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