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User generated lingerie?

Last year we saw Doritos, Chevy and others turn to their consumers to help create their advertising and content got a variety of mediums. The UGC content trend has taken a semi-bizarre new twist as beginning next month Frederick’s of Hollywood will run a six-week online promotion for users to submit designs for a corset that Frederick’s will produce. Contestants can download a Frederick’s created corset template, then either print it out to design by hand or use their own design software. Once uploaded, they can then post a link to their design on their blog or social networking page, or e-mail it to friends.

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