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HP’s Society for Parental Mind Control

HP-Society
HP has launched a new campaign target at teens called The Society for Parental Mind Control. The design looks like it is based on the Twilight Zone meets Grateful Dead Given and given the great visual and creativity of the previous campaign “Hands” this site is a snore. There is no real interactive content since you can only click to see a mission statement, products and video clips which are all a passive spectator experience. The concept sounded like it help a lot of promise for great things that could really come to life online but this version leaves you more sleepy than mezmerized.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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