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Lawyers.com – People Make Mistakes

I saw this print ad today for Lawyers.com which may the first ad I have ever seen for anything to do with lawyers that actually made me stop and think. The visual design is a test sheet and the core concept is simple in pointing out that guilty people are human beings who make mistakes. The fact that the thought at the core of the concept is so simple and human that makes it stand out and resonate. I have been told there are more ads in the campaign and I am trying to find them and will post them if I do.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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