To Top – People Make Mistakes

I saw this print ad today for which may the first ad I have ever seen for anything to do with lawyers that actually made me stop and think. The visual design is a test sheet and the core concept is simple in pointing out that guilty people are human beings who make mistakes. The fact that the thought at the core of the concept is so simple and human that makes it stand out and resonate. I have been told there are more ads in the campaign and I am trying to find them and will post them if I do.

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