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Honda has launched a site looking to stir and challenge the mind of its fans and racing enthusiasts. The site features a series of challenges that test things like hand eye coordination, mental strength and racing trivia knowledge. It eventually will award the smartest and biggest fan with a day with Honda’s F1 racing team. Along with the challenge is a series of short films, the history of the Type R model and introduces the new Honda Type R model. The site has great production value and since it is so highly interactive it will engage even the smallest racing enthusiast.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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