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Coca-Cola Happiness Factory: The Movie

This week Coke, Wieden+Kennedy, Amsterdam and Psyop unveiled the latest installment to the Happiness Factory series which I have written about before. This all started with a really brilliant and creative TV spot that has evolved into a behind-the-scenes feature with animated interviews of “real” Factory employees and now into a very elaborate three minute movie which they debuted in Second Life. I hope they don’t think of this as their new Coke Polars Bears and drive it in to the ground but this is a fun extension of this world.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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