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Coca-Cola Happiness Factory: The Movie

This week Coke, Wieden+Kennedy, Amsterdam and Psyop unveiled the latest installment to the Happiness Factory series which I have written about before. This all started with a really brilliant and creative TV spot that has evolved into a behind-the-scenes feature with animated interviews of “real” Factory employees and now into a very elaborate three minute movie which they debuted in Second Life. I hope they don’t think of this as their new Coke Polars Bears and drive it in to the ground but this is a fun extension of this world.

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