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I love to cook so I was intruiged when I got the link to the new MyAmoy site which will let you cook stir fry online. You can choose four ingredients and a sauce which range from the pedestrian to the outrageous and then save your creation for the world to see or download. The production value is nice this good use of video and animation but the biggest things that it is missing is that there is a baked in assumption that we know what the hell this is promoting. I know this a UK site so I am not the audience but you would think something that basic would have made it into the site.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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