Connect
To Top

Way to piss off your biggest supporters

So you have probably seen by now that Apple announced a slew of new iPods yesterday including an iPhone like iPod touch. That was great and very cool stuff. Everything fell off the rails at the end of the presentation when Steve Jobs announced that they dropped the price of the iPhone $200. I got my iPhone for free and it was even hard for me to swallow that a short two months after launch they drop the price that much and slap your die hard fans, people who slept in the street and paid the premium to support you in the face. A friend pointed out that he could have returned it through his credit card who guaranteed the price for 60 days but this change came on day 63 so he was out of luck. I understand wanting to have a strong holiday season but I struggle to understand why you would anger your core audience so much.

UPDATE:
So I just saw the letter from Steve Jobs posted on Apple.com where they say they are going to give a $100 store credit to all 8GB iPhone customers. It is a fast move to appease the masses.

You must be logged in to post a comment Login

Leave a Reply

More in Ranting

Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

Follow Me On Instagram

 Colorful piece from @joeiurato #streetartnyc #streetartofficial #streetartist #streetart #bushwickstreetart #bushwickcollective #thebushwickcollective #joeiurato  Also loved the work I found from @li_hill #streetart #streetartist #streetartofficial #streetartnyc #bushwickstreetart #bushwickcollective  Spent the morning @thebushwickcollective seeing what was new and good. The massive @dface_official was an easy place to start. #dface #streerart #streetartist #streetartnyc #bushwickstreetart #bushwickcollective  Flashback to the @dface_official #bigegghunt egg on display at Rockefeller Center in NYC. #dface #bigegghuntny #streetart #streetartist #streetartofficial #streetartnyc #easter #easteregg  Some of my street art currency collection from @christianguemy @dface_official and @banksy #dface #c215 #c215art #Banksy #currency #streetart #streetartist #streetartofficial #banksynation
 Also went to Queens today to check out the @wellingcourtmuralproject which is small but has some great work from artists like @eelcovirus #streetart #streetartist #streetartofficial #streetartnyc #wellingtoncourtmuralproject #wellingtoncourtmurals  One of my two favorite new artists I saw today was @owendippie with his 'Radiant Madonna' with the Virgin Mary holding holding a Keith Haring child suggesting Hering is god. #bushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #owendippie #owendippieart  Thanks to @invaderwashere for the postcard set from his show at @museeenherbe - I think this was literally the only thing I didn't have from the show. #invader #invaderwalls #spaceinvader #spaceinvaderparis #streerart #streetartist #streetartofficial  Happy Easter with our @dface_official egg from the NYC #bigegghunt - it's always great to see all the posts and love this piece gets today. #dface #streetart #streetartist #streetartofficial #streetartnyc #easter #easteregg #bigegghuntnyc #bigegghuntny  Added to our @obeygiant Earth Crisis display with the globe and book from @galerie_itinerrance but now have some of the stencils Shepard used to make the mural in a new lucite box. #streetartofficial #streetartist #streetart #streetartparis #obey #obeygiant #shepardfairey #shepardfaireyart #shepardfaireyobey
 You can't miss the color and patterns of @davidjunelouf #bushwickcollective #bushwickstreetart #streetartnyc #streetartofficial #streetartist #streetart  I need to start collecting @findac because I LOVE his work every time I see it. #bushwickstreetart #streetartist #streetartofficial #streetartnyc #streetart #findac #bushwickstreetart #bushwickcollective  One more flashback to the @dface_official egg original hiding spot in the Lower East Side #dface #bigegghunt #bigegghuntny #streetart #streetartist #streetartofficial #streetartnyc  Escaped to Hudson and @fishgamehudson for the day #foodie #foodies #foodiesofinstagram #hudson #fishandgame  Our new @christianguemy is back from the framers! #c215 #c215art #streetartparis #streetart #streetartist #streetartofficial #money

Follow me on Twitter

Copyright © 2015 Stephen Gates