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Adobe reveals new Photoshop logo

Adobe has been de-volving the logos of all their products over the past year as they fold in all the Macromedia products into their stable. Last week at Photoshop World in Las Vegas they revealed that the first product to emerge from the generic colored block identity will be Photoshop with this new logo. It leaves me flat to have a product used by creative people that has a such boring Microsoft look alike icon. Maybe this is their play to get more mass market recognition as they once against forget about their base customers and supports.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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