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Sony Bravia V3 with Playdoh

bravia2
SONY Bravia adverts which I have highlighted before are back for round 3 and this time it is here in New York. This latest installment hasn’t been released yet but from what I can tell and have seen this latest version will large scale claymation of rabbits using about 2.5 tons of clay, 3 weeks and about 40 animators to create. No claymation of this scale with this many animators working at once has even been attempted so it will be intersting to see the results though no release date has been given.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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