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Manning’s Mind


I was watching football this weekend and saw the seemingly Twin Peaks inspired new commercial with Payton Manning for Sprint. Maybe it is me but I just didn’t see how something that high concept would play with the male dominated football crowd. The end was tagged with the URL ManningsMind.com so I cruised over to check out the site.
It is basically a simple trivia game wrapped in a football game. You answer multiple choice questions of varying difficultly with the difficulty equating to different amounts of yardage. Like any football game you have to keep getting first down and scoring points to win. It is engaging for a little while but does get repetitive quickly.

The design is pretty vanilla with simple video responses from Manning and a nice but quickly repetitive hologram style animation of the play after you answer each question. I did run into technical problem with the site though and played through the game four times and 2 of the times the game completely froze up on my around the 3rd quarter.

You would have thought that Sprint could have done more than create this disjointed campaign with Manning. It will be interesting to see if they stick with this campaign or creating something new.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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