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Layer Tennis

Coudal Partners
is a design, advertising and interactive studio out Chicago who will broadcast the first live game of Photoshop Tennis today. It is a technique I have used with my designers for years and it is where two designers (or two small teams of artists) will swap a file back and forth, adding to and embellishing the work. Each artist gets fifteen minutes to complete a “volley” and then we post that to the site. This allows the group and the work to quick explore new directions and not get stuck in the vision of just one person. This match is being called ‘Layer Tennis’ since they will be using multiple applications like Photoshop and Flash. It will be interesting to see if how this turns out and the differences between the matches as they have them planned every Friday afternoon for the rest of the year. Todays match will be between Shaun Inman who is the designer and programmer behind Mint and Kevin Cornell who is a freelance illustrator and designer.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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