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Wacom goes wacko

I have designed with Wacom tablets for years and have converted a lot of my designers over to them over the years.I went to the site today to update one of my drivers and found that they a new logo and it is very… different. It seems that it was designed by Wolff Olins of the London 2012 Olympics logo meltdown fame. The new typeface is better but the new logo mark looks like a 1980’s Photoshop gradient experiment gone haywire. I am very interested to see how this comes to life in their advertising and packaging.

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