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Wacom goes wacko

I have designed with Wacom tablets for years and have converted a lot of my designers over to them over the years.I went to the site today to update one of my drivers and found that they a new logo and it is very… different. It seems that it was designed by Wolff Olins of the London 2012 Olympics logo meltdown fame. The new typeface is better but the new logo mark looks like a 1980’s Photoshop gradient experiment gone haywire. I am very interested to see how this comes to life in their advertising and packaging.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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