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Gas pump Haiku

It’s 7:30 on a foggy Wednesday morning just north of New York City as my car pulls into a gas station to fill up. I’m not a morning person so my brain is at least an hour away from getting up to full power and I mindlessly go through the actions at the pump to just get what I need and go. After starting the process the small green screen in the middle of the pump starts to scroll the usual up-sell messages which I glance at and then go back into my morning mental fog. Some part of my brain was awake enough to make to look at the screen again. It took me a lot of brain power and several read through before I realized that I was not crazy. I think the other customers thought I was since I was standing there laughing and taking photos of a gas pump. I was laughing at the screens which are shown above and are a combination of typos and massive user error to create these new age haiku.

Since then I have been sure to check the screens at every gas station I go to and have found several more. GasPumpHaiku.com is available (patent pending) so has the next viral sensation just been born? Should I sell it to one of the energy giants and retire a millionaire? Am I kidding myself by thinking I have the free time to do any of it? Keep your eyes peeled and send me any good ones you find along your travels.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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