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Speaking at World Usability Day NYC

Thursday, November 8 is World Usability Day which was created to raise awareness about the importance usability and last year 40,000 people in 35 countries participated.

The event here in NYC this year which will focus on raising awareness of the importance of the user centered design process for businesspeople. I will be speaking on Reinforcing Brands With Every Interaction with Brandt Flomer – Creative Director of Experience Strategy at R/GA, Anthony Manson – Managing Partner at Sudler & Hennessey and Bruce Temkin – VP Principal Analyst at Forrester Research. The session will illustrate how key brand attributes can be successfully translated to customer experiences both online and offline.

Those of you who are interested can buy tickets here and the event will take place in the 60th floor penthouse of JPMorgan Chase in lower Manhattan.

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