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Speaking at World Usability Day NYC

Thursday, November 8 is World Usability Day which was created to raise awareness about the importance usability and last year 40,000 people in 35 countries participated.

The event here in NYC this year which will focus on raising awareness of the importance of the user centered design process for businesspeople. I will be speaking on Reinforcing Brands With Every Interaction with Brandt Flomer – Creative Director of Experience Strategy at R/GA, Anthony Manson – Managing Partner at Sudler & Hennessey and Bruce Temkin – VP Principal Analyst at Forrester Research. The session will illustrate how key brand attributes can be successfully translated to customer experiences both online and offline.

Those of you who are interested can buy tickets here and the event will take place in the 60th floor penthouse of JPMorgan Chase in lower Manhattan.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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