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Assassin’s Creed

I been complaining for a while about the sites that promote video games and movies rarely display the same level of creativity as the product they are trying to promote. The site for the upcoming video game Assassin’s Creed comes closer than any other site I have seen recently to creating an experience that draws you in the site while showing off the game it is promoting.

The experience is created by a large format high quality video that shows footage from the game. You have to use some quick reflexes to press one of the four arrow keys at certain points in the action to try and unlock 13 additional pieces of content. These range from mundane things like alternate views of of you running to more meaningful interactions that effect your actions or storyline. You have to get all 13 in order to get anything but message which is annoying but I can see they are doing it to get people to engage with the site more than once.

So while this site isn’t the greatest one I have seen overall I do applaud Ubisoft for trying to make the site more than a collection of screenshots and hope this bodes well for more creative and engaging marketing for the entertainment industry in the future.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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