Holiday Inn and decided to “update” their logo with the new mark shown above. Maybe it is just me but I think this is really stupid since their old mark had tons of history, brand recognition and memories for their guests. They left all that behind for this new one that looks like it should be on a bar of soap or a second rate juice box.
More in Branding
How to build your personal brand
The obstacles, power and importance of creating your own personal brand.August 19, 2016
Brand Deck: A game that helps you define your brand
Cards Against Humanity for defining your brand.August 20, 2015
My visual resume concept
I thought I would continue the resume theme this week by sharing one of the things I have been thinking about...July 23, 2015