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Motorola Gondry’s Dream

Motorola has launched a new site called Gondry’s Dream which is based on a film they commissioned from artist Michel Gondry based the experience of the RAZR2.

The film is interesting with unique visuals and style. After seeing the film though you wish the site would have picked up some of that style since the site experience is generic and doesn’t match the energy or distinct feel of the film. For me it falls back into always asking the question as to why all film sites are so generic compared to the creativity they are trying to promote.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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