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Zune Redux

Microsoft has launched their new campaign to support Zue 2.0 called “You Make it You” which is based on the concept that the Zune is brought to life by the content you put in it. The visual design is created with artwork from a handful of graphic artists to create animated worlds based on the players features like music, podcasts, video, radio and pictures. The content for each section is displayed using the same moving tunnel technique we have already seen this year in the new IKEA kitchen site and Infinite OZ through this isn’t nearly as interesting as either of those. So in the end the site is just a pale copy of techniques that have been executed much better on other sites with content that just isn’t cool or unique enough to justify this site. You would have thought with all their resources Microsoft would have put more of them into actually thinking of a concept to hold their campaign together.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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