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Uniqlo Grid

Flash wiz kid Yugo Nakamura and retailer Uniqlo are at it again as they have just launched an entertaining and collaborative site called Uniqlo Grid.

The is obviously a grid that allows visitors to manipulate their logo in a variety of sizes and colors. You manipulate them by dragging your mouse around a logo to split it up into smaller logos, clicking and drawing a circle around a group will combine them into a larger image and double clicking on a logo will let you can spin it 180 or 360 degrees. This by itself is fun and engaging but you are also doing it conjunction with other users from all over the world so it become a living community created work of art. A bar at the top of the page shows which user is making which moves and where in the world they are from. In a nice tie in to the brick and mortar store, the most fetching designs will eventually be put on display at select Uniqlo boutiques.

The site is an interesting exercise in global collaboration squarely centered around their brand but for me it lacks the sizzle and sheer coding tour de force of their original site launch. I guess that is always going to happen when you try and follow something as impressive as that.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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