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Your reaction to bad design – ReDesignMe.org

As I designer I look at products all the time and think of ways I would have improved the design and usability. RedesignMe! is a new website where you can show, comment, uploaded designs and win prizes for trying to improve poorly designed interfaces of any kind. It is an interesting idea but I am curious to see if this can evolve to be more than an outlet for frustrated designers and into a site that actually cause real change.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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