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Apple takes over Microsoft Vista on CNET

CnetApple

It looks like the agency who does Microsoft’s online media buying is having a bad holiday because a friend of mine sent me the link to the Windows Vista page on CNET.com which has been taken over by a Apple video ad unit surround session. The ad is a great example of integrated advertising using the characters and humor concept as the TV commercials but with new content and done to take advantage of the two ad units. If you are a fan of the campaign check it out because it is funny own it’s own but given the content of the page it is hysterical.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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