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The power of simplicity

This is a far too rare example that you can create a great ad that uses nothing but a well crafted headline.

As a counterpoint to an all copy ad, I thought this ad for Heinz does a great job of using a simple visual that puts the product as the hero. In both cases you can see the power of simplicity and that you create a smart, well crafted ad that gives your audience credit for having a brain.

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