Burger King in the U.K. has launched a new microsite called Angry Gram to promote their new spicy Angry Whopper. You create an Angry Gram by filling in six blanks on form letter and you much choose from available options for each blank. You get a lot more options for each blank than you would think and you can create some very funny combinations. When you are finished with the rant it is played out by a 3D animation of the Angry Whopper himself. I have seen this execution done for other products but this works for several reasons. The fact that you can really customize the message, that the product is kept as the center and hero of the concept and that the animation is entertaining and well done make it work. Plus isn’t everything funnier with a British accent?
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