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The U.K. has some pissed off hamburgers

Burger King in the U.K. has launched a new microsite called Angry Gram to promote their new spicy Angry Whopper. You create an Angry Gram by filling in six blanks on form letter and you much choose from available options for each blank. You get a lot more options for each blank than you would think and you can create some very funny combinations. When you are finished with the rant it is played out by a 3D animation of the Angry Whopper himself. I have seen this execution done for other products but this works for several reasons. The fact that you can really customize the message, that the product is kept as the center and hero of the concept and that the animation is entertaining and well done make it work. Plus isn’t everything funnier with a British accent?

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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