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Blue Harvest does digital right


I have always been disappointed that entertainment industry has never done a better job with interactive. The sites and digital assets always feel like an after thought which I never understood since they have content most of us would kill to work with.

FOX recently released the Family Guy Star War remake called ‘Blue Harvest’ and were really smart about how they used interactive to promote the release and used digital to drive DVD sales.

They created a Collectible Figure Widget that you can embed on Facebook, MySpace, Windows Live, blogs and a host of other platforms. Creating content for these places isn’t unique but since they understand that the content is fun and the fans want to collect and interact with it. So by taking the time to create the widget with a good amount of content and an new design like the original Star Wars action figures they create something that fans would flock to post.

What they did for the release of the DVD was unique and something I hadn’t seen before. When you purchased a physical of the DVD you also got a digital copy for your computer, iPod or iPhone for free on a second disc. Put the disc in your computer, it launches iTunes where you enter the code from the packaging and it starts downloading the digital copy for free. It is the first time I have seen a studio embrace the fact that consumers want to access their media in multiple place in multiple formats and by doing this they have create a true DVD extra I really want.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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