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Join the Swiss Army online (knife not included)

The Swiss Army is taking an interesting new approach to their recruiting.
Instead of using TV they launched a new web site that gives visitors a battery of tests covering multi-tasking, spacial thinking, memory and concentration which are all the areas you would use a real-life battle.

The site and tests are audio driven by an accented and authoritative voice that leads you through the experience. The tests are a simple combination of graphics or problems like in multitasking you have to drag a ball in a semi-circle without letting it wander out while also clicking on a certain color ball when it pops up randomly on the right and also solving math problems. Your score is then ranked against the average test taker so you know where you rank.

The whole experience is engaging and the fresh approach to the problem really works. I even love how it has the clean and minimal design look you would expect from the Swiss. It is worth checking out and see if you are military material.

1 Comment

  1. Thomas

    February 13, 2008 at 7:41 am

    The site is for the Swedish Army. More Ikea, less knivess… I guess that also explains the minimalistic look.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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