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I’m in the Drivers Seat talking Online Strategy on the TAXI Design Network

Taxi
One of the better design news sites out there is the TAXI Design Network which is a nice mix of news, articles and design work. I am a slave to their Design Competitions Calendar which is the only way I can keep all the deadlines straight and make sure my work gets entered in time.

They asked me to write an article for The Driver Speaks section which was published today in their latest issue. The article called ‘Online Strategy’ details my process for creating an effective creative strategy as the basis for any advertising or design challenge. If you like mt rants check out the article and TAXI is a good site to cruise through at least once a week to stay in the loop with what is going on with your fellow designers.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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