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Sweden’s Army takes the fight off the site

To follow up on the post about the Swiss Army launching a new recruitment site from last week, they have also launched a new online ad campaign to support the site. It has similar but simpler tests to the ones found on the site and they make really good use of the smaller space while remaining very challenging and engaging. At the end of the test, like on the site, you are ranked against all other test takers. This makes you want to interact with the test in ad again and again in improve your score and drive you on to the site. It is one of the more engaging ads I have seen but this could be biased by the fact that I had already seen and liked the site it is promoting.

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