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Sweden’s Army takes the fight off the site

To follow up on the post about the Swiss Army launching a new recruitment site from last week, they have also launched a new online ad campaign to support the site. It has similar but simpler tests to the ones found on the site and they make really good use of the smaller space while remaining very challenging and engaging. At the end of the test, like on the site, you are ranked against all other test takers. This makes you want to interact with the test in ad again and again in improve your score and drive you on to the site. It is one of the more engaging ads I have seen but this could be biased by the fact that I had already seen and liked the site it is promoting.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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