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PicLens – Taking photo browsing beyond the browser

Looking for photography is not the highlight of any designer’s day. I got a browser plug-in today that takes this process in an interesting new direction. It is called PicLens and it lets you search and see photos from sites like Yahoo, Google, Facebook, Flickr and others. This in itself isn’t any great revelation but it integrates into these sites or works by itself and when launched it has a full screen 3D interface that displays the results like a long wall. You can move up and down the wall, zoom in on photos of interest or change it into a more traditional 2D viewer. It is all very slick and fairly addictive since you can move seamlessly between the sites and see what each term will return on each site.

The interesting thing that could develop here is the trend towards consuming content through browser that bypasses the portals all together. With this I can search Yahoo and Google without ever going through their home pages so the sites lose those ad impressions and that revenue. If the right application comes along and this develops into a main stream trend then the portals could be looking at having to rethink a decent part of their ad model.

No matter happens it is an interesting piece of technology that is an interesting idea starter how this could be used for client work in the future.

1 Comment

  1. burningthroat

    March 18, 2008 at 9:20 am

    it’s a great app. but look out if you use firefox a lot. it makes it slower. especially if you use yahoo mail with firefox. piclens does something with the cookies and checking your mail will be impossible with piclens installed! shame, because i like the app. hope they can fix it.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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