To Top is bringing the wave back

I am once again very excited to announce an innovative interactive experience for Sheraton hotels we create with Avenue A/Razorfish.

As a follow up to and as part of our NCAA/March Madness sponsorship we have launched The site lets you part part in the world’s first virtual wave to celebrate March madness. Can can either upload a video clip or turn on your web cam and do the wave. Then tag it with your favorite school, city, or any keywords you can think of. Then you can search those keywords to create your own personal wave that you can embed into your personal blog or social media pages (facebook, myspace, etc.). To add the sense of competition we have also created a leaderboard to see which schools upload the most videos.

You can also see the online advertising cmapaign that will be running with the NCAA online partners;, and, notably, on the streaming live feed of the tournament games and as a sponsor of the CSTV downloadable widget.

Visit, upload your video and join in the wave today!

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