To Top is bringing the wave back

I am once again very excited to announce an innovative interactive experience for Sheraton hotels we create with Avenue A/Razorfish.

As a follow up to and as part of our NCAA/March Madness sponsorship we have launched The site lets you part part in the world’s first virtual wave to celebrate March madness. Can can either upload a video clip or turn on your web cam and do the wave. Then tag it with your favorite school, city, or any keywords you can think of. Then you can search those keywords to create your own personal wave that you can embed into your personal blog or social media pages (facebook, myspace, etc.). To add the sense of competition we have also created a leaderboard to see which schools upload the most videos.

You can also see the online advertising cmapaign that will be running with the NCAA online partners;, and, notably, on the streaming live feed of the tournament games and as a sponsor of the CSTV downloadable widget.

Visit, upload your video and join in the wave today!

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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