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Even Microsoft isn’t using Silverlight

It is no surprise that since Microsoft launched Silverlight they have been struggling with adoption and finding a niche for the technology. I saw on article on Gizmondo today that was reporting that even Microsoft itself isn’t investing in the technology as their Windows Mobile group just licensed Adobe’s Flash Lite and Reader PDF formats. IS anyone out there developing in Silverlight and maybe be the one who can show me why I should care about this technology?


  1. Anthony Cintron

    March 18, 2008 at 9:10 am

    I’ll let you know in 3 weeks. When I get back from Florida next week, Y&R/Wunderman will be commissioning me to learn and develop usinging Silver Light technology for

  2. (e)

    March 29, 2008 at 2:42 pm

    We just had a launchparty yesterday for a silverlight-based e-Learning presentation we created. Every single person involved in that project sees absolutely NO reason to use silverlight for anything ever again. At this point the technology is still quite inferior compared to Flash and it creates more work from start to finish for everyone involved.

  3. joel

    March 29, 2008 at 3:12 pm

    The choice to include Flash Lite on Windows Mobile was not a sign Microsoft does not believe in Silverlight. At Mix 08 Microsoft announced that Silverlight 2 would be included on Windows Mobile, then a few weeks later Flash Lite. To compete against the products like the Apple iPhone, Microsoft had little choice. If they want to keep or gain any market share in Mobile phones they have to make their platform interactive .

    Microsoft and their partners are “Investing” heavily in Silverlight technology. If I were a betting man I would expect most major interactive agencies to begin looking at Silverlight as a viable option for RIA Banners, Games and Applications. As a director of a agencies development team, I love the potential I see in Silverlight. Not because its better then Flash, but because it’s a choice both in technology and the resources I can leverage. Trust me it’s a lot easier to find a skilled .Net developer and teach them interactive, then it is to find a super skilled yet reasonably priced AS3 / Flex developer, and I can keep busy every day. Versatility is priceless.

    So long story short, we are using it, we just completed our third interactive game in Silverlight and have a handful of other Silverlight projects ready to kick off. Checkout the handful of games we have done in Silverlight. Zombomatic is the third most popular game on Miniclip.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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