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BMW launches The Ramp

ramp

Some former co-workers of mine have found their way down to GSD&M in Austin and have created a cool new viral campaign for BMW called “Rampenfest” to launch the new 1 Series. The campaign centers around Jeff Schultz who traveled to Oberpfaffelbachen, Bavaria to film a documentary about a small village and their Rampenfest. What is Rampenfest? It’s just like Octoberfest except there is a a 454 meter-high ramp that will launch the 135i over the European landscape and across the Atlantic onto U.S. shores.

You can check out the trailer here, the filmmaker’s blog here, become a fan on Facebook here and if you’re 21, female and willing to email a picture of yourself to be voted Miss Ramp, you can enter here.

The full campaign and movie are coming soon so keep an eye on it because this looks to be very cool an one of the more effective viral launch campaigns out there.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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