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Scion Speaks with your own coat of arms

Scion has launched a new microsite called Scion Speak that let’s users create their own Scion coat of arms. This site continues to support Scion’s positioning where they encourage buyers to customize their Scion to match their taste and personality. In this incarnation of the concept you create the coat of arms by choosing you creature, left and right elements, shield, shield icons, scroll and text. Once you have the look you like you can then use a paint can to color it all the way you want. You can then take your personal crest and use it for AIM icons, social network photos or even put on their cars.

I think the trend of letting users customize and create and extension of your brand is really smart. It takes the digital medium from a passive viewing experience into something that you invest your time and personality in which makes the brand personal and creates a connection.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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