To Top

CHANEL Mobil Art Container

Since I work everyday with brands that cater to creative guests I find it interesting to see how other brands approach this group of consumers. The luxury fashion brand CHANEL has created one of the most unique and best solutions I have seen in quite a while with their new Mobil Art Container.

It was commissioned by CHANEL’s visionary lead designer Karl Lagerfeld’s from architect Zaha Hadid and houses the work of twenty cutting-edge artists who’s creations are based on the CHANEL’s catalogue of iconic handbags. The structure that Hadid designed to house all the art is a mobile and collapsible exhibition pod that is a series of continuous arch-shaped elements with a courtyard in the center.

The container is currently in Hong Kong and will make it’s only U.S. appearance here in New York City in September for fashion week.

You must be logged in to post a comment Login

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More in Great exhibition

Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

Follow me on Twitter

Copyright © 2015 Stephen Gates